DIGITAL MARKETING-KEY SUCCESS TO ALL START-UPS

 WHAT IS DIGITAL MARKETING? HOW IT IS HELPFUL TO START-UPS?

     Digital marketing, the name itself says that marketing through the Digital Media. Now-a-days there are wide range of people who use internet. Many start-up organizations choose DIGITAL MARKETING which makes popular and stands equal competitive to the existing popular organizations.

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DIGITAL MARKETING helps the start-up organizations to make their organization brand popular. The steps that should be followed by the start-up organizations are:

1.         It Levels of online playing field.

2.          It is more cost-effective than the traditional marketing.

3.         It delivers conversion.

4.         It helps to generate the best revenues.

5.          It also facilities communication with targeted audience.

6.         It also targets the mobile consumers.

7.         It builds the brand reputation.

8.         It earns the people’s trust.

9.        Feedback makes favourable action in DIGITAL MARKETING.

10.     It also makes you to ready for the IOT.

11.     It also makes you to get investments.

12.     It ensures to survive your business in online.

WHAT ARE DIGITAL MARKETING CHANNELS?

1.AFFILIATE CHANNEL

This channel contains four key people

i.           The merchant is also known as retailer.

ii.         The network which is used to choose the offered options that affiliates and also take care about the payments.

iii.       The publisher is the key person and also known as affiliate.

iv.       The customer

2. DISPLAY ADVERTISING

Display ads in the website. The ads are of different types they are of text, image, video and audio. The ads will be displayed in the website in the form of banners.

3. EMAIL MARKETING

Email marketing is the direct marketing by sending commercial message to the group of people.

4. SEARCH ENGINE MARKETING

SEM is also the important in the digital marketing strategy. SEM promotes the websites to increase the visibility statistics by search engine result pages.

5. SOCIAL MEDIA

There are wide ranges of people who spend their time in social network. To increase the sales or views for start-ups the social media is the solution.

6. REFERRAL MARKETING

The new applications uses the referral marketing strategy. The new applications such as FOOD applications etc., uses the referral marketing to increase the sales and users.

7. MOBILE MARKETING

It is a form of advertising by mobile i.e. by providing offers to the customer and gaining the users.

DIGITAL MARKETING is the new trend of sales to increase the number of customers/users. The MNC’s are also concentrating on PAPER ADVERTISEMENTS as well as the DIGITAL ADVERTISEMENTS.

DIGITALMARKETING is only the new trend because the internet is the key where many users are using. In United States, the 91% of 18+ adults use the internet.

In future this DIGITAL MARKET will affect the PAPER BASED ADVERTISEMENTS because day by day the users of internet are increasing.

Even political leaders are also concentrating on DIGITAL MARKETING because to gain more votes during the election time. The present prime minister of INDIA NARENDRA MODI is the best example who gained more votes and became a prime minister by using the DIGITAL MARKETING STRATEGY.

As per DIGITAL MARKETING ANALYSTS, it rules the organizations which increases the customers or users. The career opportunities may also increase in DIGITALMARKETING.

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